Toys That Kill

Toys That Kill is a cinema public information film produced by Grey London for the Mothers Against Guns, an organization supporting for a ban on replica firearms.

Synopsis
The short film features a group of children playing what appears to be a game of cops and robbers. The film then shows children playing with replica guns, which turn out to be real, with all the violence that results. Viewers are asked to visit www.mothersagainstguns.net to call for a ban. The web site, created by Joshua Interactive, includes an online petition, which would be delivered to 10 Downing Street. It was shown in cinemas, on satellite television and on Sky's Community Channel over the following week of the film's launch.

Credits

 * The advertising was created by Grey London, with media through First Media.