Battery Operated Toy

Battery Operated Toy or Toy is a 60-second public service announcement produced by Leo Burnett India for the Indian organization FORTE India, encouraging organ donation.

Synopsis
In this PSA, battery operated toys are used as a metaphor for humans. As a cymbal-banging toy stop working, another toy got destroyed by falling off a cliff. The batteries of the first toy are replaced with the ones from the destroyed toy and it starts working again. The taglines at the end are "Give life a chance. Become an organ donor."

Awards

 * Cannes Lions 2000 - Bronze Lion

Credits

 * Ad Agency: Leo Burnett India
 * Creative Director: Agnello Dias
 * Copywriter: Rajeev Nair
 * Director: Ram Madhwani
 * Production company: Equinox Films