Tar

Tar (stylized as TAR) is a 47-second public service announcement made by Net#work BBDO Johannesburg for the South African organization National Council Against Smoking, which was made to prevent smoking habits.

Synopsis
We see a woman getting ready in the mirror where she notice some black liquid (which symbolizes tar) which was coming out of her mouth. As she washes her hands, she pukes more tar out of her mouth and onto the sink. By the time she's finished, she looks like a mess as the text

"20 A DAY

40 YEARS

3.4 KG OF TAR

ENJOY"

ends the film.

Awards

 * South African Multichoice 2006.

Credits

 * Agency: Net#work BBDO Johannesburg
 * Director: Harold Holscher
 * Producer: Ryan Poole
 * Editor: Nic Goodwin
 * Copywriter: Marcelle Du Plessis
 * Art Director: Graydon Pieterse
 * Agency Producer: Caroline Switala
 * Creative Director: Julian Watt