The Day You Went To Work

The Day You Went To Work is a public information film produced by M&C Saatchi, London for the Mayor of London, THINK!, and Transport For London, about road safety.

Synopsis
The spot begins with a litany of the usual things that the man in the campaign does and sees every day, day in, day out, like rising to the sound of his alarm, getting ready for work and riding his motorcycle to work. Suddenly, a car door opens, something the man on the motorbike sees too late. "The lamppost you slam into. The legs you'll never use again. The day you went to work. Most accidents happen on familiar journeys. Ride the roads you know as carefully as the ones you don’t.”

Awards

 * British Arrow Award 2007

Credits

 * Director: Vince Squibb
 * Copywriter: Curtis Brittles, Will Bate
 * Art Director: Curtis Brittles, Will Bate
 * Production Company: Gorgeous Enterprises
 * Creative Director: Graham Fink
 * Producer: Spencer Dodd
 * Agency Producer: Kate Havers
 * Editor: Paul Watts
 * Lighting Camera-Person: Simon Chaudoir
 * Sound Designer: Nigel Crawley, 750mph
 * Account Handler: Katy Davis
 * Marketing Manager: Miranda Leedham
 * Brand Manager: Louise Newlands
 * Account Director: Katy Davis
 * Editing Company: The Quarry
 * Director of Photography: Simon Chaudior
 * Post House: Moving Pictures Company