Day Trip

Day Trip (also known as Father & Son or Wenn der Vater mit dem Sohne) is a public service announcement produced by Oligvy & Mather Frankfurt for the German broadcaster SWR in the campaign SWR Gegen Gewalt im Fernsehen, which aims to promote responsible and controlled television among children. Nico Beyer directed the film.

Synopsis
"Das würden Sie Ihrem Kind im Leben nicht zeigen. Warum dann im fernsehen? (You wouldn't show that to your child in life, why would you show it on TV?)"

A father takes his young son on a walk through a city’s red-light district, making him look closely at instance of violence and crime. from a bad accident to the sexual harrassment of a woman in a cellar. Things a kid would see, if you let him watch TV by himself. The spot ends on a message by the SWR TV channel urging parents to exercise greater discernment when deciding which programs their children are allowed to watch. For “television on shows things you would never show to your kids.”

Awards

 * Cannes Lion - Golden Lion

Credits

 * Ad Agency: Ogilvy & Mather, Frankfurt am Main
 * Director: Nico Beyer
 * Copywriter: Johannes Krempl
 * Art Director: Patrick They
 * Client: SWR
 * Production Company: Neue Sentimental Film, Frankfurt am Main
 * Art Director: Patrick They
 * Agency Producer: Julia Fröhlich