Footsteps

Footsteps is a 60-second cinema public information film produced by CHI (Clemmow Hornby Inge) & Partners, London for the British charity Prince's Trust.

Background
The Trust was established in 1976 by HM King Charles III, the former Prince of Wales, against a backdrop of widespread unemployment. Footsteps was the first national advertising campaign of The Prince's Trust. The campaign aimed to raise awareness of The Trust's work - helping change young lives.

Synopsis
The story follows the journey of a young, broke teen. With each step he takes, the fate of the teen in this spot already seems to be sealed by a predictable path highlighted by yellow footsteps: from dealer to drugs user in his own home, and subsequent break-in through the window of a house, he finally ends up getting arrested by the police, and is whisked off to a cell. Prince’s Trust, so runs the endline, could have helped him to take another path, and to have changed his life.

Awards

 * British Arrows Awards (British Television Advertising Awards)

Credits

 * Ad Agency: CHI (Clemmow Hornby Inge) & Partners, London
 * Director: Dom Hawley, Nick Goffey (DOM&NIC)
 * Copywriter: Angus Wardlaw
 * Art Director: Alexei Berwitz
 * Production Company: Outsider, London; Framestone, United Kingdom
 * Creative: Angus Wardlaw
 * Creative: Alexei Berwitz
 * Producer: Anthony Falco, John Madsen/Madson
 * DOP: Tat Radcliffe
 * Editor: Struan Clay (Final Cut)
 * Creative Director: Ewan Paterson
 * Agency Producer: Anthony Falco
 * Account Supervisor: Nick Phelps
 * Advertiser's Supervisor: Carol Homden/Paul Brown
 * Lighting Cameraman: Dion Casey