Sniff

Sniff is a 46-second public service announcement made by Y&R Madrid for the Spain organization Madrid Community or Comunidad de Madrid (Short for Dirección General de Juventud de la Comunidad de Madrid) aimed to prevent drug abuse. Directed by Jose Luis Ferragut.

Synopsis
It features the step by step making of a casket with a audio of a person snorting in the background. And they all wait until the snort to do so. The steps go as follows,


 * 1) Two people sawing a tree.
 * 2) A guy straightening a branch until they're wooden planks.
 * 3) A person shredding some parts off until they're straight.
 * 4) A guy spraying the plank with black coating.

It then cuts to the casket being shown and placed into it's storage. The tagline "Sniff your way to death" is shown with it ending on someone snorting Cocaine.

Credits

 * Ad Agency: Y&R Madrid
 * Director: Jose Luis Ferragut
 * Creative Director: Luís Acebes
 * Copywriter: Luis Acebes, Javier Diaz-masa
 * Art Director: José Luis Ferragut, Gerardo Álvarez
 * Producer: Juan Isasi