Cribs

Cribs is a 70-second public information film produced by Ogilvy UK, London with Home Corp, London for MTV, spreading a message about anti-knife crime.

Synopsis
TV show “MTV Cribs” normally visits American stars, introducing us to the life of luxury and indulgence they live in their dream villas. Yet for this spot MTV has chosen not a star but a young man who is showing the camera team around a distinctly less glamorous place of residence. The spot is a ‘mini-cribs’ - in this version a young guy gives us a guided tour of his new home with all the swagger and bravado of a typical Cribs celebrity, the difference being he shows us around a prison or a correction facility. Pay-off: “Carry a knife and this could be your home for the next 4 years.”

Awards

 * Cannes Lions 2005 - Silver Lion

Credits

 * Ad Agency: Ogilvy & Mather, London
 * Director: Ben Sedley
 * Copywriter: Jon Morgan
 * Art Director: Mike Watson
 * Production Company: Home, United Kingdom; Another Film Company
 * Worldwide Chief Creative Officer: Tham Khai Meng
 * Creative Director: Alasdair Graham
 * Agency Producer: Kim Parrett
 * Editor: Bill Smedley
 * Associate Producer: Sarah Montgomery