If you knew it was me

If you knew it was me... or Mask is a public service announcement produced by FCB featuring Smokey Bear for the US Forest Service, which aims to promote fire prevention.

Synopsis
The ad featured Smokey (the) Bear, an iconic protector of forests, and actress Joanna Cassidy. In the PSA, Joanna urges viewers to be extra careful with fire in the forest to prevent forest fires. An extreme close-up of her face and hair is shown as she tilts her head down. She then peels off her head like a mask to reveal a laughing Smokey the Bear underneath. Smokey then delivers his memorable line, "If you knew it was me, would you have listened?"

Credits

 * Ad Agency: FCB
 * Director: Stu Berg (?)