Dog (RSPCA)

Dog or How Much is That Doggy in the Window is a 30-second cinema public information film produced by Saatchi & Saatchi Compton London with Perkins & Partners for the British organization RSPCA.

Synopsis
A puppy sits in this brief movie while the instrumental of the song "How Much Is That Doggy in the Window?" plays in the background. We then see a human hand holding a revolver come from off-screen and point the gun at the dog. "Please give us a pound, or we'll have to pull the trigger," a narrator adds.

An alternative version only shows the dog with a child singing the song with a narration toward donation.

Awards

 * British Arrows Awards (British Television Advertising Awards)

Credits

 * Agency: Saatchi & Saatchi Compton London
 * Director: Bill Long
 * Produced by: Perkins & Partners, Barcelona
 * Art Director: Fergus Fleming
 * Copywriter: Simon Dicketts
 * Account Director: Trevor Kirkpatrick
 * Agency TV Producer: Martha Greene
 * Client Supervisor: Mike Smithson
 * Cameraman and Lighting: Peter Jeffries

Note

 * In the version of the magazine platform Lürzer's Archive, the client seems to be RSPCA, Hong Kong.